That that is is that that is not is not is that it it is
That that is is that that is not is not is that it it is is an English word sequence demonstrating syntactic ambiguity. It is used as an example illustrating the importance of proper punctuation.
The sequence can be understood as either of two sequences, each with four discrete sentences, by adding punctuation:
That that is, is. That that is not, is not. Is that it? It is.
8 Overused Cliches Employers Are Sick Of Seeing in Resumes
Written
Looking for a new job isn’t easy, and it can be hard to want to put your best into every iteration of your resume and cover letter. But here’s the thing: even though the economy’s been improving, times are still tough. Plenty of people are looking, and that means for every job opening you see, there’s some HR person out there who is being swamped with a deluge of resumes.
If you want to be sure your resume will actually make them hit the pause button (figuratively) and not the delete button (literally), you’ve got to avoid these cliche words and phrases that sound impressive but don’t actually convey much meaning.
“I’m a creative thinker”
Unless it’s literally part of your job title (e.g., Creative Director), “creative” is an adjective that’s become so overused it’s utterly meaningless to many recruiters. Think of what the inverse of this statement would be: “I only think inside the box.” “I can’t come up with anything new.” “I have no ideas of my own to contribute.” Literally no one is going to say that, so it means that stating the obvious is well, pretty obvious.
Instead of saying you’re creative, demonstrate that you’re creative with a well-written cover letter. Give a specific example of a problem you’ve overcome, a solution you devised, or how you’ve managed to expand your current role.

“I’m results-oriented.”
Again, who exactly doesn’t want to get results for their employer? (A person they don’t want to hire, that’s who!) They will assume you’re results oriented, so show them the actual results.
Numbers can help here: Quantify how many sales you made in the last quarter, the number of people you’ve supervised as part of your team, or the amount of traffic your ad campaign drove to your client.
“I’m a guru/ninja/expert/etc.”
No, no, no. Unless “Guru” or “Ninja” is your actual job title, skip the enthusiastic euphemisms. Yeah, if one of your references describes you that way, it’s great — but if you’re talking about yourself like this, it’s a bit empty.
If you really are extra-super-good at what you do, show it by listing your accomplishments: Grants you won, conferences you’ve spoken at, programming languages or software you’ve mastered, and so on. If you’re kicking butt, your accomplishments will convey that for you.

“I have excellent oral and written communication skills.”
Another case of something you should show, not tell. Though you’ll frequently see this on job descriptions, if it shows up in your cover letter or resume it feels like filler — because it is. If you really do have excellent communication skills, you’ll have a cover letter that’s clearly written, appropriately tailored to the position, and inviting to the reader. Same goes for your resume.
Drop this line, and spend the extra time proofreading to make sure that you don’t have any spelling errors or grammar gaffes. (If you’ve read your own resume so many times that you won’t even notice a mistake, ask a friend to proof it for you.)

“My references are available upon request.”
Well, yeah, they should be! Even if a potential employer hasn’t asked for your references yet (and many don’t until you’re doing a formal application), it’s more than acceptable to let them assume that of course you have references.
If they have asked for you references, name them and give their contact info in the appropriate part of the form, in a separate document, or below your cover letter, if you’re sending that in the body of an email. (In those instances, say something like, “Attached please find my references” or “Please find my references listed below.”) If they didn’t ask? Just don’t mention it for now. Use the extra space to say something useful about yourself!

“I’m detail-oriented.”
No one’s going to say “I’m a total space cadet” or “I don’t sweat the small stuff.” But saying you’re detail-oriented has become such a cliche as to be totally meaningless (not least because so many recruiters see resumes that are riddled with spelling errors and cover letters personalized for the wrong company by applicants who claim to be “detail-oriented”). Again, show this by making sure that your cover letter and resume are free of basic grammar and spelling slip-ups.
You can also demonstrate your attention to detail by being specific in your discussion of what you do: Managed a staff of three interns; Served as liaison between lab group and department head; Spearheaded development of pay-per-click marketing campaigns for X, Y, and Z clients.

“Duties:”
Don’t just list! Your resume needs to tell a story about you, not just rehash the job posting for your previous gig. Instead of making a simple list that begins with “duties” or “responsibilities include” (come on, you know that sounds like a total snoozefest), use active verbs to help convey the specific tasks you’ve accomplished on the job. Collaborated with internal team and external vendors to source products, implemented a new system for tracking leads, revamped corporate website to reflect new brand strategy.
Even if what you do isn’t terribly thrilling, using specific, active verbs can your resume stand out. (E.g., “Client communication” versus “Communicated with clients to ensure that targets were met and issues were promptly resolved.”)

“I’m passionate about what I do.”
Are you? Though today many employers want an intense level of commitment (which is a whole other deal), there are limits to how “passionate” one can be about, say, a call center job. Likewise, if you’re just starting out and you’re applying for jobs that are in a wide range of fields, you probably don’t have a “passion” for each and every one of them. If you actually are into what you do, it should be conveyed not only by your cover letter and resume, but also by your web presence (and yes, you should assume that before you get an interview request, you’re going to be Googled).
Your LinkedIn profile should obviously show that you’re excited about what you do, but ideally any other public profile (e.g., Twitter, which relatively few people have set to private) should reflect your interest and enthusiasm, at least a little. If it doesn’t, just leave “passionate” out of it. Otherwise, you’re just setting yourself up for an interview fail: “So, what makes you passionate about being an administrative assistant?” “Uhhhhhhhhh.” Don’t lay out anything in your cover letter or resume that you aren’t ready to answer for when you finally get that call.
Source
Image source: pixabay.com
Seven Tips for Communicating Data
Written by Lynn Gaertner-Johnston, Syntax Training
After you have worked hard to collect meaningful data, the big challenges are how and how much to communicate. Consider these tips when you work on your next report or presentation that includes data.
- Focus first on your message, not on the numbers.
When planning your communication, focus first on the big idea or points you want to make. Then incorporate the data that will help your audience understand and appreciate your points. Be sure your big idea gets center stage, not the numbers. - Explain the data.
Numbers mean nothing on their own. They need interpretation. Avoid asking readers or your audience to “review the attached spreadsheets.” Why should they review them? Which numbers should they pay attention to and why? What do the numbers indicate? - Put data in context.
Make it clear whether numbers are positive, negative, or neutral. If you tell a sales rep that she visited an average of six prospects per day, compare that number to the goal number of prospects. If a client walks 5500 steps in a day, state whether 5500 is the magic healthy number or only halfway there. If expenses are 18 percent over income, say why the reader should care. Explain that the account balance will be €0 by 2018 if nothing changes. - Paint a picture with your numbers so people can see them.
Even simple expressions like “a tenfold increase” or “a 30 percent drop” can seem vague unless your audience can see them. If numbers have decreased dramatically over a decade, do not use words and numbers alone. In a bold-colored graph, show the deep drop year by year, month by month over 10 years.
If your numbers are so large as to be abstract, paint them in recognizable mental pictures such as an area as large as Italy or a distance of 100 Greyhound buses. (Think of your audience when you choose the image.) How hot is 158 degrees Fahrenheit? Hot enough to fry an egg on the sidewalk.
Or show the numbers reduced to their essence. Jack Hagley’s graphic “The World as 100 People” (www.jackhagley.com/The-World-as-100-People) presents the world as though it were only 100 people. For instance, 83 of the world’s 100 people are able to read and write; 17 are not.
- Highlight important numbers.
A wall of numbers is as intimidating as a wall of text. Pull out essential numbers and focus on them. If you are presenting financial data, show just a small portion of it at a time on a slide or a page–just the portion you are discussing now. If you refer to and show just a small part, your audience will not say, “Where are you?” and “What are you talking about?” And always render numbers in a large enough font that you do not have to apologize for it.
Make it easy for your readers to find important numbers. If a client has asked for your fee, for example, don’t bury the number in a paragraph. Instead, render the number alone on a line or as part of a short heading, like this:
Your investment: US$19,000
- Prominently display the legends for tables and charts of numbers.
Ensure that your audience will know instantly that 3000 indicates 3,000,000 and that your balance is positive rather than negative. Use abbreviations such as K and M only if you are certain your readers understand them. (To some people, M means thousand; to others, it means million.) - Use only the essential, compelling numbers in the body of your document.
If numbers weigh down your document, your readers may forget your main point. So move most of the supporting tables, lists, charts, and graphs to the appendices. In a presentation, hold back some slides of data, and show them only upon request. Remember: The numbers are not the message; they serve the message.
If you think of your communication as music, your most important message comes through the soloist. The numbers are the accompanists. They play an essential role, but they should never drown out the soloist. If they do, your communication will not reach and change your audience.
How to Ask a Stranger for a Favor
Written by Lynn Gaertner-Johnston, Syntax Training

Send me the tips for taking effective minutes at meetings. Thanks.
9 Novel English neologisms
[nurd]

Yahoo
[yah-hoo, yey-, yah-hoo]
Chortle
[chawr-tl]

Quark
[kwawrk, kwahrk]
Utopia
[yoo-toh-pee-uh]

Tintinnabulation
[tin-ti-nab-yuh–ley-shuhn]

Grok
[grok]

Cyberspace
[sahy-ber-speys]

Catch-22
[kach-twen-tee-too]

SOURCE
8 Tantalizing Terms for Eating
Gobble
[gob–uhl]
There are many different ways to partake in a meal: if your appetite is slight, then you might peck and nibble, but if you’re famished, you’re more likely to gobble. This word, which means both “to eat hastily” and “to make the throaty cry of a male turkey,” is thought to be a formation from the word gob, which is slang for mouth. Both definitions could be fun to try out at the dinner table.Devour
[dih-vou–uhr, –vou-er]
Another term for the ravenous, the word devour conjures a beastly manner of eating. The word is often invoked to express a degree of barbarous consumption, as in this passage from Robinson Crusoe about men so hungry they’d lost command of themselves: “The poor Creatures rather devour’d than eat it.”Scarf
[skahrf]
More than a festive fashion accessory, scarf can also mean “to eat, especially voraciously“. It’s often paired with a helping word, such as up or down, and implies a rapid or frenzied feeding. Those who scarf up their meals are often the first ones at the table to finish, and, as a result, the first ones to nap.Grub
[gruhb]
One of the more versatile words on this list when it comes to discussing cuisine, grub can be used to refer to food itself, to the supplying of food, and to the eating of food. Needless to say, it’s a handy word to have in your back pocket at a family meal. But beware: in its noun form, this wily word can also mean “a dull, plodding person“, or the “sluggish larva, as of a scarab beetle“. Use this term wisely at the dinner table.Chow Down
[chou]
Associated more with meals of substance than snacks, the phrase chow down incorporates the word chow, which was perhaps brought to us from the Chinese pidgin English word chow-chow meaning “food.”Gorge
[gawrj]
This word, which comes to us from the Old French verb gorger, means both “to eat greedily” and “to stuff with food.” In its noun form, gorge can refer to a gluttonous meal or the throat. So remember: the next time you gorge on a gorge, be sure to wash it down with water; we wouldn’t want anything to get stuck in your gorge.Nosh
[nosh]
Unlike devour and gorge, this word for eating implies a lighter and more casual consumption. Nosh means “to snack or eat between meals” or “to snack on.” It came to English from the Yiddish nashn meaning “to nibble”.Gormandize
[v. gawr-muhn-dahyz]
Those who gormandize at the dining table eat in a particularly greedy or ravenous manner. The word comes to us from the Middle French gourmand, meaning “glutton.” In English, the noun gourmand has the slightly less pejorative sense of “a person who is fond of good eating, often indiscriminately and to excess.”SOURCE
5 Weird Things About Writing That Actually Work
Being a filmmaker and writer, I’ve discovered some ridiculous but enlightening tips that increase the potential of a writer. I was totally astonished by the fact that they worked for me.
1. Use a notepad for drafting, rather than a notebook
I’ve just noticed this a few days back. I have the habit of writing scripts in notebooks and sometimes in separate pages. One day I went to the bookshop and accidentally purchased the “NOTEPAD”, the one where you flip off pages vertically. I started writing on it; to my bewilderment the writing flow of mine was awesome. It might be due to fewer distractions from the previous page as I obviously flip off to the new page every time. I don’t know why, but trust me, it works. Read More…
10 Simple Rules For Good Writing
Whether you’re writing fiction or non-fiction, the rules for good writing are fundamentally the same.
1. Express, not impress.
Good writing is not about the number of words you’ve produced, the quality of the adjectives you’ve written or the size of your font–it’s about the number of lives you’ve touched! It’s whether or not your reader understands you. It’s about expression, not impression.
2. Simple sentences work best.
– The only possible option in order to accelerate the growth of the food industry is to focus on the fact that the target market of this business demands convenience, competence and cost-effectiveness.
– Better: The food industry can grow faster if food trucks focus on convenience, competence and cost-effectiveness.
3. Active, rather than passive.
– The offering price was established by the real estate vendor and the negotiation process was initiated by the real estate buyer.
– Better: The real estate vendor set the offering price, and the real estate buyer started negotiating.
4. Know who your target audience is.
Who are you writing for? Who do you expect to read your article, your book, or your blog post? Will they care about what you’re talking about? Will they understand the message that you’re trying to get across? Good writing isn’t generic; it’s specific because it’s targeted towards a group of people with something common binding them.
5. Read it aloud.
Reading your works out loud allows you to notice something that you might not have noticed if you were just reading it silently. Go on, read them out loud now. Also, try to listen to your work objectively as you read it. Are you making sense? Or are you simply stringing a couple of words together just to fill a gap?
6. Avoid using jargon as much as possible.
Not everyone in your audience will know what a “bull market” is. Not everyone knows that “pyrexia” is basically the same thing as “a fever”. And surely you can come up with a better term for high blood pressure than “hypertension”?
7. In terms of words, size matters.
Please, don’t strain yourself by browsing the Internet, looking for complicated and fancy-sounding words. Less is always more.
– The man gave a me look so sharp that I sincerely believed it could pierce my heart and see my innermost fears.
– Better: The man glared at me.
8. Being positive is better than being negative–even in writing!
– I did not think that the unbelievable would not occur.
– Better: I thought the unbelievable would happen.
9. Set aside time for revising and rewriting–after you’ve written the whole content.
I’m not suggesting that you should edit each time you’ve finished a paragraph–that would just be tedious. What I’m telling is that you should first give yourself some time to finish the content prior to editing. Write away. Don’t edit yet. Don’t focus on the grammar yet. Don’t worry about the syntax, the synonym, the antonym or the order that you’re using.
Write for yourself, but mostly, write for your target audience. Write the message clearly and don’t be afraid to express your thoughts. Don’t censor yourself yet. Let the words flow. Don’t erase what you’ve written yet.
Right now, it’s all about expression, about art and about your imagination.
All the editing and the fixing will come later.
10. Write. All the time.
Good writing is simply always writing. Write when you’re sad. Write when you’re scared. Write when you don’t feel like writing.




































