Typos can be embarrassing. They can also be costly. And not just for those individuals whose jobs depend on knowing the difference between “it’s” and “its” or where a comma is most appropriate. Last weekend, bauble-loving Texans got the deal of a lifetime when a misprint in a Macy’s mailer advertised a $1500 necklace for just $47. (It should have read $497.) It didn’t take long for the entire inventory to be zapped, at a loss of $450 a pop to the retail giant. (Not to mention plenty of faces as red as the star in the company’s logo.)
Google, on the other hand, loves a good typing transposition. Not only is the mega-search engine’s own name a happy accident (it was supposed to be Googol; the domain name was incorrectly registered), but Harvard University researchers claim that the company earns about $497 million each year from everyday people mistyping the names of popular websites and landing on “typosquatter” sites… which just happen to be littered with Google ads. (Ka-ching!)
Here are 10 other costly typos that give the phrase “economy of words” new meaning.
1. NASA’S MISSING HYPHEN
The damage: $80 million
Hyphens don’t usually score high on the list of most important punctuation. But a single dash led to absolute failure for NASA in 1962 in the case of Mariner 1, America’s first interplanetary probe. The mission was simple: get up close and personal with close neighbor Venus. But a single missing hyphen in the coding used to set trajectory and speed caused the craft to explode just minutes after takeoff. 2001: A Space Odyssey novelist Arthur C. Clarke called it “the most expensive hyphen in history.”
2. THE CASE OF THE ANTIQUE ALE
The damage: $502,996
A missing ‘P’ cost one sloppy (and we’d have to surmise ill-informed) eBay seller more than half-a-mill on the 150-year-old beer he was auctioning. Few collectors knew a bottle of Allsopp’s Arctic Ale was up for bid, because it was listed as a bottle of Allsop’s Arctic Ale. One eagle-eyed bidder hit a payday of Antiques Roadshow proportions when he came across the rare booze, purchased it for $304, then immediately re-sold it for $503,300.
3. THE BIBLE PROMOTES PROMISCUITY
The damage: $4590 (and eternal damnation)
Not even the heavenly father is immune to occasional inattention to detail. In 1631, London’s Baker Book House rewrote the 10 Commandments when a missing word in the seventh directive declared, “Thou shalt commit adultery.” Parliament was not singing hallelujah; they declared that all erroneous copies of the Good Book—which came to be known as “The Wicked Bible”—be destroyed and fined the London publisher 3000 pounds.
4. PASTA GETS RACIST
The damage: $20,000
A plate of tagliatelle with sardines and prosciutto would typically only be offensive to a vegetarian’s senses. But an unfortunate blunder in The Pasta Bible, published by Penguin Australia in 2010, recommended seasoning the dish with “salt and freshly ground black people.” Though no recall was made of the books already in circulation, the printer quickly destroyed all 7000 remaining copies in its inventory. Read More…
Here’s another performance of Taylor Mali, this time on the importance of proofreading your works.
A good laugh and yet some food for thought 🙂
Has this ever happened to you?
You work very horde on a paper for English clash
And then get a very glow raid (like a D or even a D=)
and all because you are the word1s liverwurst spoiler.
Proofreading your peppers is a matter of the the utmost impotence.
This is a problem that affects manly, manly students.
I myself was such a bed spiller once upon a term
that my English teacher in my sophomoric year,
Mrs. Myth, said I would never get into a good colleague.
And that1s all I wanted, just to get into a good colleague.
Not just anal community colleague,
because I wouldn1t be happy at anal community colleague.
I needed a place that would offer me intellectual simulation,
I really need to be challenged, challenged dentally.
I know this makes me sound like a stereo,
but I really wanted to go to an ivory legal collegue.
So I needed to improvement
or gone would be my dream of going to Harvard, Jail, or Prison
(in Prison, New Jersey).
So I got myself a spell checker
and figured I was on Sleazy Street.
But there are several missed aches
that a spell chukker can1t can1t catch catch.
For instant, if you accidentally leave a word
your spell exchequer won1t put it in you.
And God for billing purposes only
you should have serial problems with Tori Spelling
your spell Chekhov might replace a word
with one you had absolutely no detention of using.
Because what do you want it to douch?
It only does what you tell it to douche.
You1re the one with your hand on the mouth going clit, clit, clit.
It just goes to show you how embargo
one careless clit of the mouth can be.
Which reminds me of this one time during my Junior Mint.
The teacher read my entire paper on A Sale of Two Titties
out loud to all of my assmates.
I1m not joking, I1m totally cereal.
It was the most humidifying experience of my life,
being laughed at pubically.
So do yourself a flavor and follow these two Pisces of advice:
One: There is no prostitute for careful editing.
And three: When it comes to proofreading,
the red penis your friend.