1. Make a simple plan and follow it. Diving in without a plan may give you a rush of accomplishment. But eventually you will have to slog through the revision stage, forcing your words and ideas into a coherent package.

Decide from the start what you want the message to accomplish. Examples:

• This agenda will help team members prepare for a productive meeting.
• This flyer will motivate parents to attend the open house.
• This email will help the customer complete the necessary paperwork.

Once you know what you want to accomplish, list the questions your message must answer for your readers to achieve your goal. Then write the piece by answering your readers’ questions. Do not include information that your readers would not ask for. If you do, you will write too much and will spend too much time cutting and revising.
For instance, an agenda that helps people prepare for a meeting might answer these questions:

• What are the agenda items?
• Who is responsible for handling each agenda item?
• How much time will we spend on each item?
• What do we want to accomplish with each one: to agree? to decide? to assign?
• How should I prepare?

Too often writers focus on background information, when readers rarely want or need it.

2. Use the power of one. When you write, limit yourself to one: just one topic per paragraph, one idea per sentence. Focusing on just one thing at a time will help you avoid sprawling paragraphs and sentences that you have to rework later.

For example, in a flyer to motivate parents to attend an open house, the answer to each of these questions would be a separate, short chunk of text:

• What’s this about?
• When is the open house?
• Where is it?
• Why should I attend? How will it benefit my family?
• Who will be there?
• Will food be served?
• Do I need to let anyone know that I plan to attend?
• Where can I get more information?

Combining the answers to several questions in one chunk of text will tangle the message. And it will require more time to revise.

Similarly, a sentence with several interwoven ideas will take time to untangle:

This version, with one idea per sentence, is simple and clear:

Even better, this version helps the ideas stand out for quick action:

• Provide a copy of your exempt sales tax document.
• Fill out the top and signature portion of the credit application.

If you limit yourself to one idea per sentence (or bullet), you will write a clear version from the start. The time you spend rewriting will shrink.

3. Recognize that perfection is unattainable—and a waste of time. Unless you write essays, poetry, or other literary works, your audience will not read and savor your every word. Instead, they will skim the agenda, flyer, email, proposal, report, or other communication in search of the information they need. So why strive for perfection when clarity, conciseness, and courtesy are useful, achievable goals?

Avoid pointless revising:

• Don’t fuss over changing “interesting” to “notable” unless “notable” is more accurate.
• Don’t take time to change “Thanks” to “Thank you” unless your reader needs a more formal tone.
• Don’t struggle to eliminate “I am writing to” at the beginning of an email. Yes, your reader knows you are writing. But there is no harm in stating “I am writing to inform you of a change in your interview schedule.”
• Don’t strive to revise just because two sentences in a row begin with “I.” Those two “I”s will not distract your reader. (But starting every paragraph with “I” willdistract your reader, who is probably skimming at the left margin.)
• Don’t take time to apply outdated rules. You can start a sentence with any word you choose. You can end a sentence with a preposition. You can use contractions unless your document must be formal.

When your communication focuses on its goal and answers your readers’ questions in clear sentences and paragraphs, you are finished revising. Just run your grammar and spelling checker; then proofread. Hurray! The piece is done! Now move on to the next one.